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Hardy ADR

Hardy ADR

Challenge.
How does a specialist arbitrator stand out in a world of generalists?
HADR serves a small number of carefully chosen markets within the alternative dispute resolution industry. This intense focus enables HADR to exceed their customers expectations, underpinning their bold vision of being the go-to arbitrator in their chosen markets. They call this excellence through specialism.
Our brief was to brand the new company to create an authentic and ownable proposition around specialising. The project scope included brand strategy, identity, design, and brand activation across digital including the design and build of their website.
Solution.
How we raised the bar for HADR.
To be known as ‘the specialist’ everything about the brand needed to focus on this core proposition. Our organising brand idea celebrated ‘absolute focus’ and became the springboard for our verbal and visual brand language. The ‘point of focus’ is a graphic device that sits at the heart of the visual identity and helps to frame the moment of importance in all communications. The tone of voice and photographic style is simple, human and positive to represent the straight forward nature of the consultancy and its style of service.
The design language is clean and to-the-point, simplifying layouts and imagery to create a modern and digital first look and feel.

Feedback.
“Trigger have done a wonderful job supporting HADR since our inception. They have been helpful, honest and come up with loads of ideas on how to help build our whole online presence and more recently, our new brand. We are very happy to recommend their work.”

WHAT WE DID

— Branding
— Identity
— Digital media

OUTCOME

The design language is clean and to-the-point, simplifying layouts and imagery to create a modern and digital first look and feel.

Raccoon

Raccoon

Raccoon is a multi-award winning graphics production company and has over 20 years’ experience in helping businesses increase their brand visibility in-store or at events, using beautifully designed and wrapped vehicles and large format printed materials.

We’ve worked with the Raccoon team for several years, bringing creative consultancy which covers the main Raccoon brand but also their Promohire subsidiary brand.

WHAT WE DID

— Branding
— Identity
— Web UX/UI
– Marketing

OUTCOME

The brand was built with speed, usability, flexibility and ease of use in mind.

Get Animated Medical

Get Animated Medical

Get Animated Medical is a digital production studio specialising in medical communications. They create and deliver evidence based, strategic brand communications for progressive marketeers eager to deliver product and therapeutic information in innovative and engaging ways. Their award-winning team includes a variety of experienced and talented experts with a high degree of inspired creativity, technical skills, commercial awareness and professional passion. They have successfully blended science, art and strategy to achieve their client’s commercial objectives.

 

WHAT WE DID

—  Brand strategy
—  Brand creation
—  Digital media
—  Communications

OUTCOME

Engaging, educating and inspiring consumers, patients and medical audiences in ways that bring information vividly to life and add value to brands.

Orion Finance

Orion Finance

A re-brand with personality

Background
Orion Finance is a collaborative financial organisation working across lending, trading and commercial banking markets throughout the African continent.

Brief
Triggermedia were awarded the tender to re-brand Orion to better reflect their approach and personality.

Solution
Having taken time to understand what makes Orion Finance stand out, we worked with the directors to establish a brand structure around the core areas of their group businesses. From there we created a visual identity as the perfect foil for a bright colour palette to represent each service, all coming together as a modern, stylish brand identity that suits Orion’s professional, but informal approach to work.
We applied the new identity to all printed collateral, signage and advertising and went on to design a new website. For the site, we also enjoyed directing a series of original illustrations which tie the brand identity together, summing up the appeal and success of Orion Finance.

“Having worked with a number of designers in the past, working with David was easier, more creative and more productive in comparison. He understood not only our brief but also our approach to business. We’ve now got an identity, marketing communications and website that we’re proud of and that has made a real impact. All elements have been much admired and talked about in very positive terms by other businesspeople and stakeholders. We’ve since worked with David on a subsequent new business project (also delivered brilliantly) and he’s always our first choice when we need any design work done.”
– Richard Nartey and Simon Dornoo, Business owners

WHAT WE DID

—  Branding
—  Identity
—  Development

OUTCOME

Our work represents a world leading brand that is easy for the Orion team to manage in the long term.