Make it stand out.

LBP are expert frozen bread suppliers, still in the traditional way. They sell everything from authentic French bread to rustic breads such as Italian ciabattas and speciality loaves – all made with the finest ingredients.

The business started in 2010 by Mark and Thomas, two young men from the food service and retail distribution industry who had the passion, drive and enthusiasm to recognise a need to provide businesses with the very best in frozen bakery products. We were asked to rebrand the company, providing a new identity which was applied to livery, web site and marketing communications.

“Initially, we called the company La Boite a Pain, literally “The Box of Bread” but, as we discovered, not all our clients spoke French and thus decided to shorten it to LBP.”

Research / Strategy / Brand identity / Copywriting / Project Management / Marketing communications