Hardy ADR

Challenge.
How does a specialist arbitrator stand out in a world of generalists?
HADR serves a small number of carefully chosen markets within the alternative dispute resolution industry. This intense focus enables HADR to exceed their customers expectations, underpinning their bold vision of being the go-to arbitrator in their chosen markets. They call this excellence through specialism.
Our brief was to brand the new company to create an authentic and ownable proposition around specialising. The project scope included brand strategy, identity, design, and brand activation across digital including the design and build of their website.
Solution.
How we raised the bar for HADR.
To be known as ‘the specialist’ everything about the brand needed to focus on this core proposition. Our organising brand idea celebrated ‘absolute focus’ and became the springboard for our verbal and visual brand language. The ‘point of focus’ is a graphic device that sits at the heart of the visual identity and helps to frame the moment of importance in all communications. The tone of voice and photographic style is simple, human and positive to represent the straight forward nature of the consultancy and its style of service.
The design language is clean and to-the-point, simplifying layouts and imagery to create a modern and digital first look and feel.

Feedback.
“Trigger have done a wonderful job supporting HADR since our inception. They have been helpful, honest and come up with loads of ideas on how to help build our whole online presence and more recently, our new brand. We are very happy to recommend their work.”

WHAT WE DID

— Branding
— Identity
— Digital media

OUTCOME

The design language is clean and to-the-point, simplifying layouts and imagery to create a modern and digital first look and feel.