How does a specialist arbitrator stand out in a world of generalists?

HADR serves a small number of carefully chosen markets within the alternative dispute resolution industry. This intense focus enables HADR to exceed their customers expectations, underpinning their bold vision of being the go-to arbitrator in their chosen markets. They call this excellence through specialism.

Our brief was to brand the new company to create an authentic and ownable proposition around specialising. The project scope included brand strategy, identity, design, and brand activation across digital including the design and build of their website.

Research / Strategy / Brand identity / Copywriting / Project Management / Website design / Marketing communications